Top 6 Apps That Will Make Your Life Easier

Being a business owner is by no means an easy job, but that doesn’t mean you have to do it all alone. There are thousands of web apps for business available in the market that can simplify your business workings and take away a little of your stress of operating business smoothly. We bring you here the top business web apps that you may find great use of in your day-to-day business processes:

  1. Dropbox

An essential tool in file backup and management. You and your employees can upload critical files to the cloud and share them with each other easily. It’s a great alternative to the traditional and expensive on-premise file servers. The Basic account of Dropbox is free and entails 2 GB of space that you can use. If your business needs demand more space, then check out its business pricing options.

  1. Skype

 Connect all your employees with this powerful communication tool. Instant private and group messaging, screen sharing, video and audio conferencing (for group conferencing up to 25 people are allowed in the free account plan) and file sharing, Skype facilitates everything. The application is compatible with a variety of platforms.

  1. MailChimp

 If email marketing is an important part of your business marketing strategy, then put MailChimp at the top of your list of useful marketing apps. Send scheduled, automated and targeted emails to your leads and customers to help them traverse through the marketing funnel. It has a scalable pricing model to accommodate the changing business needs and rich reporting functionality to keep you on top of your marketing endeavors.

  1. Salesforce

 This CRM needs no introduction, it has emerged to be a popular choice for most businesses across the world. It’s packed with everything you’ll need to manage and nurture your leads and customers. Customer data and contacts management, leads management, sales data management, opportunities and deals management, email integration, sales forecasting and real-time reporting are few of the many areas where Salesforce shines through.

  1. Basecamp

 A valuable app to get all your projects, communication, client work and teamwork organized at one place. Basecamp offers features like task tracking, company-wide communication, chat rooms for teams and tracking milestones and deadlines among other things to help you keep your business work centralized.

  1. FreshBooks

 An accounting software, exclusively for a small business, that streamlines the billing process. FreshBooks helps with creating professional-looking invoices quickly, keeping track of business expenses, tracking time to help with accurate invoicing, managing payments, creating and managing accounting reports, etc. Because it’s available in the form of mobile apps too, FreshBooks keeps the work of accounting portable for your convenience.

These top business web apps can make big differences to how you go about doing your business day in and day out. Incorporating the above 6 web apps for your business can significantly improve the key operational areas of communication, productivity, and administration.

How To Identify Your Target Market, Develop a Marketing Strategy and Generate More Business

Central to effective marketing is a message that speaks powerfully to the needs of your prospective clients. This message is developed by first answering the following questions.

You: Who are you?  What is your purpose?

Service: What business are you in?

Clients: What clients do you serve?

Needs: What are the needs of the clients you serve?

Competition: Who are your competitors?

Differentiation: What makes you stand apart from your competitors?

Benefits: What are the core benefits a client receives from your service?

When someone asks what you do, how do you respond?

Verbal Expression of Core Message

The more specific you are about whom your target clients are, the better. Answer these questions about your clients and you’ll know how to speak to them, how to write for them, what to offer them and how to find them.

Demographics: What kind of company, industry, size, location or for individuals – income, gender, education, etc.

Psychographics: What values, philosophy, interests, character best describe your clients?

Problems/Opportunities: Why do they need your services? What’s not working or what do they want to work better?

Points of Contact: Where can you find these companies/people? What do they read, where do they network, and what media are they tuned in to?

Executive Summary of your business

Every business needs some kind of written materials to communicate what they offer and the advantages of doing business with them. This format, called “An Executive Summary,” is the first page of your brochure or website. It communicates the essence of what you offer.

Core Solution Statement: Simple phrase that communicates the essence of your solution.

Problem: Discuss the problem, pain or predicament as to make it crystal clear that you both understand the problem and you understand their industry.

Solution: Discuss what is possible if you solve this problem.

How Come?: Discuss why companies are stuck in the first point and not doing the second.

What you need to do: Discuss the steps necessary to resolve this issue.

Why us? A statement of why you are qualified to provide the above solution.

How to Keep Balance Between SEO Friendly and User Friendly Content

Creating content that keeps search engines as well as users happy isn’t tough. In fact, when it comes to writing content you should know that SEO-friendliness and user-friendliness are not mutually exclusive. The popularity of a content among users plays an important role in its search engine rankings. Vice versa, the more SEO-friendly your content is, the higher it is likely to rank on search engine and as a result attract more audience.

Here are some thumb rules that you should stick to and some pitfalls that you should avoid when trying to create content that is SEO-friendly and user-friendly:

Understand Your Target Audience

Buyer’s persona is a popular term in the marketing field. It means a carefully constructed profile of your ideal prospective buyer. This is what you need to keep in mind while writing content. Who are you writing for? Who is your target reader? What are your reader’s pain points, challenges, expectations, hopes and questions? What would your prospective buyer like to read about? Asking these questions will help you pinpoint the audience that has the potential of becoming your customers and create content that directly caters to their needs.

Keep the Emotional Quotient Alive

As much as you would love to brag about your business, product or service, the reader is not likely to care much about the fancy facts and figures. The best way you can engage readers is by evoking powerful emotions in their mind while they are reading your content. Your content should leave your customers feeling at least something: it could be happy, hopeful, inspired or even surprised.

Avoid These Common Content Writing Mistakes

  1. Writing without one clear proposition in mind usually leads to aimless rambling. Keep your focus on a single major goal, and make sure that everything you write ultimately ties back to this goal.
  2. Proper formatting of the content is as important as the content itself. Use small paragraphs, subheadings and relevant images in your content. Include white spaces too so that your reader doesn’t get overwhelmed by the volume of the text.
  3. Don’t use overly complex language and jargon to sound smart. You know what will ooze smartness? If you can explain even the most complex of things in a simple language.
  4. Proofread your content thoroughly before publishing. This may seem obvious, but it’s common to see writers skip this step in the rush of putting out their content on the web quickly. Even seemingly minor spelling and grammar mistakes can drive away readers.
  5. Don’t write for everyone, write for your target audience. General content often goes unnoticed, but the customised and specific content is more relevant and impactful for the relevant audience and likely to convert them into leads.

Incorporate Relevant Keywords In Your Content

Keywords are the actual phrases that are being used by users on the search engines. If you want to speak to your audience, then you should speak in a language that they use and understand. Apart from the main keywords, you should also use LSI keywords (Latent Semantic Indexing) in your content. LSI keywords are the keywords that are semantically related to your main keywords.

Refrain from Stuffing Your Content with Keywords

More is not always better, certainly not when it comes to using keywords in the content. Keyword stuffing not only makes your content read unnatural, but it can also get your website penalised by Google. So while you should be using keywords in your content, you should be doing so in a way that seems almost effortless. Many SEO experts recommend a keyword density of 1-3%.

Quick Guide To Driving Traffic To Your Website

Selling your products and/or services is the primary way that most of us hope to make money from our websites; however, unless you have enough visitors to your site, you are not likely to make any money.

This is based on the same principle that applies to brick and mortar businesses – if no one comes through your doors, you will not sell a thing. You must actively seek ways to drive traffic to your website, and this guide will give you some tips and tricks for doing just that.

The basics of promoting any business, whether it is web-based or brick and mortar, are pretty standard:

  1. Provide a quality product or service that will result in happy customers.  Happy customers increase word-of-mouth advertising for you and also result in repeat business.
  2. Remember the saying “the customer comes first.”  While there are some people who you will never be able to satisfy no matter what you do, you can save yourself from negative feedback by offering responsive customer service, and attempt to make the best of an otherwise bad situation.
  3. Offer added value or bonuses, where you can – things that your customers cannot get from your competition.  One of the best is referral bonuses – when one of your customers sends another customer to you, reward them in some way.


When competing for business on the World Wide Web, however, there are some specifics that you absolutely must know in order to bring in business.  The four main categories that we will cover here are:  Search Engine Optimisation; Affiliate Advertising; Blogging; and Social Networking.

Using Search Engine Optimisation to Drive Traffic

Keywords can make or break your website and the following information is compiled from the top-rated internet advice for making it work for you:

  1. Find the best keywords for the product or service you offer by considering how relevant they are to site content and how likely folks are to use them while searching for products similar to yours.
  2. Ensure that your page titles start with targeted keywords and that your permanent body copy is keyword rich.  Repeating keywords throughout your copy may lessen the quality of your writing style but will ultimately pull in business, so there is a small trade-off here.
  3. When using graphics and pictures, make sure that you include captions and that your captions are keyword rich.
  4. Include a site index which is formatted so that each index entry acts as a link back to a page on your site.
  5. Make sure that your site’s filenames and directories are named with keywords.


If you found this information helpful, or you’d like to find out more, you can download our free eBook on how to drive traffic to your website.