Quick Guide To Driving Traffic To Your Website

Selling your products and/or services is the primary way that most of us hope to make money from our websites; however, unless you have enough visitors to your site, you are not likely to make any money.

This is based on the same principle that applies to brick and mortar businesses – if no one comes through your doors, you will not sell a thing. You must actively seek ways to drive traffic to your website, and this guide will give you some tips and tricks for doing just that.

The basics of promoting any business, whether it is web-based or brick and mortar, are pretty standard:

1. Provide a quality product or service that will result in happy customers.  Happy customers increase word-of-mouth advertising for you and also result in repeat business.
2. Remember the saying “the customer comes first.”  While there are some people who you will never be able to satisfy no matter what you do, you can save yourself from negative feedback by offering responsive customer service, and attempt to make the best of an otherwise bad situation.
3. Offer added value or bonuses, where you can – things that your customers cannot get from your competition.  One of the best is referral bonuses – when one of your customers sends another customer to you, reward them in some way.

When competing for business on the World Wide Web, however, there are some specifics that you absolutely must know in order to bring in business.  The four main categories that we will cover here are:  Search Engine Optimisation; Affiliate Advertising; Blogging; and Social Networking.

Using Search Engine Optimisation to Drive Traffic

Keywords can make or break your website and the following information is compiled from the top-rated internet advice for making it work for you:

1. Find the best keywords for the product or service you offer by considering how relevant they are to site content and how likely folks are to use them while searching for products similar to yours.
2. Ensure that your page titles start with targeted keywords and that your permanent body copy is keyword rich.  Repeating keywords throughout your copy may lessen the quality of your writing style but will ultimately pull in business, so there is a small trade-off here.
3. When using graphics and pictures, make sure that you include captions and that your captions are keyword rich.
4. Include a site index which is formatted so that each index entry acts as a link back to a page on your site.
5. Make sure that your site’s filenames and directories are named with keywords.

If you found this information helpful, or you’d like to find out more, you can download our free eBook on how to drive traffic to your website.

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